DR PEPPER /1 BRAND RELAUNCH – 2013
EXECUTIVE CREATIVE DIRECTOR
Dr. Pepper is a one of a kind soda in a category full of brands offering variations of the same cola taste. In our new campaign, we continue to celebrate that Dr. Pepper is Always One of a Kind by celebrating individuals who are unlike any one else, people who are true one of ones. This spot kicked off the campaign in the BCS National Championship game.
After introducing the /1 idea in the launch spot, we then dive deeper, exploring the stories of how people – via their talents, decisions etc. – go from being one of millions to one of one. And ultimately, become a true one of a kind.
DR PEPPER /1 2014
Dr. Pepper continues its celebration of One of a Kind People. This year, we tell the rags-to-riches story of hip-hop artist, Macklemore, internet make-up sensation, Michelle Phan and celebrate the one of a kind culture that is America.