GROUP CREATIVE DIRECTOR

There’s a soldier in all of us. It was a universal truth that struck a cord with people, helping Black Ops become – at the time – the biggest launch in entertainment history.

The launch :60 was named one of the “Top 10 Most Innovative Viral Ads” of the year by Mashable.

YOUTUBE TAKEOVER

OOH

BUZZ

When you invite the masses in, you do so at the risk of alienating the core gamers. Judging by the response, the campaign clearly struck the right balance.

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