THE RELAUNCH OF TACO BELL BREAKFAST

Our latest effort on behalf of Taco Bell Breakfast.

It’s ADWEEK’s AD OF THE DAY. To read their take on it, click the creepy face below:

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The campaign kicked off with wild postings which directed people to the routinerepublic.com.

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Click below to see a message courtesy of the Routine Republic.

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A 3:00 short film then appeared on Youtube, designed to ignite conversation.

We sent Taco Bell Super fans defector kits which helped fan the flames of the movement.

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Online, at breakfastdefectors.com people can defect, participate in a series of defector missions, as well just spread the word.

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