BIO

I was recently named to The Adweek 50, a list of the fifty top marketers in America. With nearly 20 years of experience at top national agencies such as TBWA/Chiat/Day, LA and Deutsch/LA, my work has been recognized by every major international award show. The Cannes Lions International Festival of Creativity recently awarded 7 Cannes Lions to my campaign launch of Taco Bell’s new breakfast menu. I have extensive experience leading large national and international brands, overseeing the advertising and communications for Sony PlayStation, Call of Duty, Washington Mutual and Pepsi. I believe my job is to channel the brand’s voice, not my own creative voice, which has a lead to diverse range of tonality in the work – something I am very proud of. Currently, I am Executive Creative Director at Deutsch/LA and oversee 6 brands:  Taco Bell, Dr Pepper, Diet Dr Pepper, Canada Dry, Mott’s and 7UP.

I believe that great work is the result of building excellent, trustworthy and collaborative relationships with clients. In fact, I’ve recently released a book entitled, “Collaborate or Die: How Being a Jerk Kills Ideas and Careers”, which explores the critical relationship between collaboration and creativity.

IN THE MEDIA

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BRAND EXPERIENCE

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FULL RESUME

http://www.linkedin.com/pub/brett-craig/29/10/509

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